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Mocha

BIMA - Liverpool's Digital & Creative Community

Client

BIMA

Services

Sector

Digital & Creative

In recent years Liverpool has been experiencing a commercial and cultural renaissance, at the forefront of which has been the digital and creative sector, and as business grows, so does the need for talent.

BIMA and Liverpool Vision in collaboration with several of the city’s key digital businesses wanted to create a film showcasing the sector and city as an amazing place to live and work as a creative. Although we as a company have been a part of Liverpool’s digital ecosystem for nearly 20 years we wanted to ensure the story we told was 100% authentic and representative of the sector as a whole and so we approached this brief by performing detailed insight interviews with team members within a host of agencies and digital companies across the city from which we developed a narrative structure that truly spoke to the city’s strengths and values.

Rather than develop a rigid script, based on this narrative structure we returned to film interviews with the original contributors to ensure their stories came over as naturally as possible. The result was a film that truly got to the heart of what it is like to work as a digital creative in Liverpool, which has been well received across the sector and used by the city at many high profile events to stimulate interest in the city’s digital sector.

Mocha produced a brilliant film which has had a really great response from everyone who's seen it. We wanted to show that there were real opportunities for people coming to work in Liverpool's digital and creative sector and this delivers on that in a way that has real longevity, making it a valuable asset for BIMA and the city for years to come. It also demonstrates to other BIMA regions how a city's digital sector can pull together and collaborate in order to showcase itself to the world and that's a really positive thing.

Louise Finch
Regional Co-ordinator North West
British Interactive Media Association

City Tour

University of Liverpool

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