Digital Care Coordination Hub
Bringing AI technologies to the NHS
Turning complex narratives into bid winning collateral
PwC were putting together a proposal to work with Mid and South Essex NHS Foundation Trust to improve the experience of the healthcare system for everyone involved in it through streamlined services with their Digital Care Coordination Hub.
We'd wanted to bring all of the disparate components of the Hub together in a coherent, interesting, visual way. To do this we collaborated with Casmic Lab, an illustration team based in Spain. It was important to the client that they could use our visual language in their presentation to Mid and South Essex so we were focused on creating strong, clear, integrated visual messaging.
The deadline on the project was tight but in a month we delivered the animated film, a slide deck and other visual assets for PwC to use in their pitch which went very well and opened up the conversation PwC wanted to have with Mid and South Essex who were very excited about the services on offer.
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