By harnessing the power of film to deliver emotional responses that drive behaviour change
£32,500 Raised in 10 minutes
67 Bedside Chairs for relatives
225% over target
Clatterbridge Cancer Charity approached us to help with a direct appeal to guests at their annual Ball to fund something specific in their new cancer hospital.
The item was reclining bedside chairs so people could stay close to their loved ones whilst they are in hospital and they wanted a powerful and engaging film to convey why they were so important to patients and their families.
We were introduced to Andy, who had very recently lost his wife Julie after she had fought a long battle with a rare form of brain cancer. Although Julie spent her last weeks and days at home with Andy, rather in hospital, the realisation that the loving couple would no longer be able to share the same bed proved hugely upsetting to both of them.
We wanted to make a simple film that got across the emotion of Andy and Julie’s story in a way which engaged the audience and drove them to act.
The film was played at the Clatterbridge Cancer Charity Annual Ball, introduced by Andy himself, who started the ball rolling by buying 3 chairs. The charity had hoped to sell around 20 of the 110 chairs the new hospital requires but within ten minutes of the screening, guests donated £33.5k to the appeal for 67 reclining bedside chairs.
“It’s a real skill to create something moving and emotional without going so far that the audience just feels too traumatised to act. Mocha were able to judge it just right in delivering something that touched everyone in the room that night which was beautifully shot, cleverly edited and answered the brief with bells on. The guests totally identified with Andy and as a result the target we’d set ourselves was out of sight within the first two minutes – we could not have asked for anything better.”
Clatterbridge Cancer Charity