Fundraise
By harnessing the power of film to deliver emotional responses that drive behaviour change
£32,500 Raised in 10 minutes
67 Bedside Chairs for relatives
225% over target
Clatterbridge Cancer Charity approached us to help with a direct appeal to guests at their annual Ball to fund something specific in their new cancer hospital.
The item was reclining bedside chairs so people could stay close to their loved ones whilst they are in hospital and they wanted a powerful and engaging film to convey why they were so important to patients and their families.
We were introduced to Andy, who had very recently lost his wife Julie after she had fought a long battle with a rare form of brain cancer. Although Julie spent her last weeks and days at home with Andy, rather in hospital, the realisation that the loving couple would no longer be able to share the same bed proved hugely upsetting to both of them.
We wanted to make a simple film that got across the emotion of Andy and Julie’s story in a way which engaged the audience and drove them to act.
The film was played at the Clatterbridge Cancer Charity Annual Ball, introduced by Andy himself, who started the ball rolling by buying 3 chairs. The charity had hoped to sell around 20 of the 110 chairs the new hospital requires but within ten minutes of the screening, guests donated £33.5k to the appeal for 67 reclining bedside chairs.