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With films that people love to watch, share and talk about
Over 1 million views
Over 10,000 shares
40% view to completion
Liverpool CCG needed an agency to develop and manage a behaviour change campaign. We had to use video to increase parents’ confidence to treat common childhood illnesses and make the best use of the services available.
Extensive insight research was undertaken by the client and shared in the brief. We used this insight to inform our proposal, and commissioned subsequent insight to test and refine the creative approach and delivery strategy.
Our idea was use two different film formats to engage people with the messaging and different points in the user journey.
Awareness Film
We created a shareable clip aimed primarily at new mums which aimed to raise awareness and start conversations about making best use of the services available.
760k views
9.1k shares
441 comments
3.6k reactions
Education Films
We used a Liverpool GP (and father of two small boys) to front a series of films which educated parents on what to do if their child showed symptoms of three common childhood illnesses. We used playful animation to augment the dialogue and make the content more interesting and shareable.
The films were delivered via paid Facebook campaigns across the Examine Your Options and Alder Hey pages. Aside from the figures
below, one of the most exciting results is that the education films have a view to completion rate of just over 40%.
280k views
2.3k shares
83 comments
1.5k reactions
40% view to completion
In addition to online use, the films are played in GP and hospital waiting rooms across Merseyside and beyond.