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With films that people love to watch, share and talk about

Over 1 million views

Over 10,000 shares

40% view to completion

Liverpool CCG needed an agency to develop and manage a behaviour change campaign. We had to use video to increase parents’ confidence to treat common childhood illnesses and make the best use of the services available.

Extensive insight research was undertaken by the client and shared in the brief. We used this insight to inform our proposal, and commissioned subsequent insight to test and refine the creative approach and delivery strategy.

Our idea was use two different film formats to engage people with the messaging and different points in the user journey.

Awareness Film

We created a shareable clip aimed primarily at new mums which aimed to raise awareness and start conversations about making best use of the services available.

 

760k views
9.1k shares
441 comments
3.6k reactions

Education Films

We used a Liverpool GP (and father of two small boys) to front a series of films which educated parents on what to do if their child showed symptoms of three common childhood illnesses. We used playful animation to augment the dialogue and make the content more interesting and shareable.

The films were delivered via paid Facebook campaigns across the Examine Your Options and Alder Hey pages. Aside from the figures

below, one of the most exciting results is that the education films have a view to completion rate of just over 40%.

 

280k views
2.3k shares
83 comments
1.5k reactions
40% view to completion


In addition to online use, the films are played in GP and hospital waiting rooms across Merseyside and beyond.

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Liverpool Office
Elevator Studios
29 Parliament Street
L8 5RN

Call: 0151 706 0761

London Office
86-90 Paul Street
Shoreditch
EC2A 4NE

Call: 0203 879 4141

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