Tell a Story
Using real human experiences to make the complex tangible
Using a strategic approach to maximise impact and deliver results
A suite of creative assets for use across an integrated campaign
An international production across three continents
BAE Systems wanted a film to help tell a clear and compelling story about their global role on the multi-trillion dollar F-35 programme.
For us, this brief was about more than just a one-off film, it was about delivering a suite of creative assets that would deliver value for years to come. Creating content and a strategy for using it which would engage customers, staff, suppliers and other stakeholders with a cohesive, memorable narrative about F-35 at BAE Systems. This was an opportunity to harvest film, photography and copy which would both inform and feed into wider campaign activity.
There was a lot to say about BAE Systems’ role on F-35 – and many organisational nuances and political challenges to understand and navigate. But for us there was a simple solution – focus on the people.
BAE Systems flagship event films
Our idea was to use the stories of BAE Systems’ people to engage the audience with human stories – providing an accessible platform to explore deeper organisational messages. We conducted dozens of telephone interviews with BAE Systems’ people across UK, America and Australia and used insight from those conversations to inform our creative approach.
We produced a suite of assets including two flagship event films, a series of staff profile films and an archive of b-roll footage, photography and interview transcripts. The films have been used at a number of high profile customer events, within sales presentations and are also being used for staff engagement and new starter on-boarding.