Pash HIV
An Award Winning Campaign
Sector
Health
HIV: Let's sort this together
This award winning campaign with Hitch Marketing led to someone finding out they were HIV positive and subsequently receiving treatment.
The approach used a single green screen set-up to record interviews and obtain stylised b-roll to reinforce the themes of each contributor's individual story.
The aim of the campaign was to reduce new cases of HIV in Greater Manchester focusing on a test, manage, and prevent message.
It won 'Best Health Campaign' at the 2021 Northern Marketing Awards, was shortlisted for National Purpose and the HSJ Awards.
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