Skip to main content

Raising People Up

Liverpool John Moores University

Unpacking LJMU's Legacy of Innovation and Impact

Following an initial commission to craft a narrative for Liverpool John Moores University's (LJMU) 200th anniversary, a pivotal film titled "Raising People Up" was created. This piece was part of a broader suite of films designed to delve deeper into the themes established by the overarching bicentenary narrative. While the initial film set the stage by celebrating LJMU's two centuries of being ahead of its time, "Raising People Up" and its companion pieces focused on the continuous legacy of the university, particularly highlighting its commitment to social engagement, radical cultural influence, and uplifting communities.



The primary challenge lay in creating a film that did justice to the sophisticated technology embedded within the Striker II helmet while simultaneously weaving a complex narrative that underscored both the helmet's capabilities and its benefits. The task was to convey technical excellence and transformative impact in a manner that was both engaging and informative.


Our approach was multifaceted, focusing on both the symbolism and operational drama of the Striker II helmet. Key elements included:

Dynamic Filming: Captured the pilot's interaction with the helmet, from approaching the jet to takeoff, using a jib-mounted camera for dynamic shots.

Runway Footage: Coordinated with flight operations for access to restricted runway areas, filming the jet's takeoff to highlight the helmet's operational context.

Cockpit GoPro Footage: Installed GoPro cameras in the cockpit in collaboration with the flight crew, showcasing the helmet's functionality during flight.

Synthetic Training Filming: Filmed in a synthetic environment to demonstrate the helmet's display and symbology features, emphasizing its technological capabilities.

This condensed strategy ensured comprehensive coverage of the Striker II helmet's integration into flight operations, capturing its essence and technological prowess within a dramatic operational framework.

Flagship Film

Raising People Up

Back to case studies